Hollywood's Night of Nights - Australian Start-up Calms Hollywood’s finest
Australian Start-up Calms Hollywood’s finest!!!!!!
The Academy went all out at this year’s Oscars with wellness being the theme for the Swag Bag. The ‘Swag’ is a gifting bag that all nominees’ receive. The contents of this year’s swags included Scottish castle stays, cosmetic treatments, great food and beautiful skin care products. For Australian self-care start-up Pod Organics this year’s Oscars were an opportunity to get their award-winning Calming Mist into the hands of A-list celebrities nominated across the top categories. Yes! an Australian self-care start-up was front and centre in the mix.
With mental health issues on the rise, a growing awareness of natural products and increasing concern about our impact on the environment, it’s not surprising that The Academy chose wellness as this this year’s theme.
An increased need for self-care products that improve physical wellbeing, including spiritual self-care, has seen the wellness industry grow by 6.4% to $4.0 trillion in the past 5 years, up from $3.2 trillion in 2017. A growth rate that’s twice as fast as the growth of the global economy! In the skincare and self-care sector organic face creams have experienced the largest growth, closely followed by body lotions which are expected to expand at a CAGR of over 18%.
Pod Organics, Co-Founder and Managing Director Lauren Harrison said the business had received numerous prestigious local and international awards for their self-care range since launching in March 2021. “I didn’t think anything could top this”, said Lauren. “Having our Calming Mist in the Swag Bag really was the icing on the cake. I am still unsure how they chose us. Regardless, it is very exciting that they wanted to include a new up and coming Australian brand in the mix. I could not be happier or think of a better way to celebrate our first year on the market”.
Clean beauty and multi-tasking skin/self-care including all natural organic and vegan friendly products has become the norm for health savvy consumers who are looking for more from their products. Over the past five years the category has grown significantly with new brands popping up each month. Accessing clean beauty in the past has mainly been through boutique outlets, selected spas and niche on-line platforms. We are now seeing clean beauty take centre stage here in Australia in main stream outlets like David Jones, Myer, Sephora and Mecca.
Clean Beauty in the Mums and Bubs range is still in its infancy with few products being able to claim to be totally clean, organic, vegan and multi-tasking. With companies like Pod Organics coming into the market we are about to see a dramatic change.
“New mums are looking for products that are all natural and breastfeeding friendly and safe for their little ones and better for the whole family. As a mum of two little ones I want all natural products that are safe and effective for the whole family and actually do something for me.
The last 12 months have been incredible. Pod Organics was born out of a passion and the desire to make a difference in the lives of new mums and growing families. As a mum of two I know first-hand what it is like to search for products that are clean, multitasking and family friendly. It was my experience with minor skin conditions, a cupboard full of single use products and the unavailability of natural products that led us to create the Pod Organics range.” said Lauren.
About Pod Organics
In 2020, mother and daughter duo, Kerrie and Lauren, put their experience together and founded Pod Organics. A natural organic, vegan and lavender free self care brand for mums, bubs and beyond. Pod Organics was born out of a passion and the desire to make a difference in the lives of new mums and growing families. As a mum of two the Lauren knew what it is like to search for products that are clean, multitasking and family friendly. Her life long experience with minor skin conditions, a cupboard full of single use products and the unavailability of natural products is what led to the creation of the Pod Organics Brand.
Our philosophy is simple and underpins our actions and approach. A new Mama deserves a medal first and foremost, but also gifts of self-love and time for self care during her special time of discovery and beyond.
The inspiration behind the brand comes from the natural beauty of the NSW coast .Our products are inspired by nature and made with love from the wondrous gifts that Mother Nature has to offer. Our products are 100% Australian made ethically sourced, cruelty free vegan and designed to bring joy and luxury everyday, while soothing and calming the most sensitive and delicate skin. Only the most pure and natural ingredients are used to create a multi-tasking skincare range that blends nutrient rich botanicals chosen for their antioxidant, healing and restorative abilities.
Celebrating motherhood and family, creating a community of support, and nourishing and nurturing the environment that we are privileged to live in are core to our mission.