Pregnancy & postpartum skincare
Start with what your skin needs today.
One useful jar. A few ways to use it. Room to work out the rest as you go.

When you’re preparing for a baby, the list of things to buy can grow quickly. Pregnancy skincare can become another decision to make before you know what you’ll actually reach for.
You can start with one product that has a job to do now. If dry skin is what you’re noticing, our Nipple Cream & Belly Butter is one place to begin.
One jar, a few uses
Where Nipple & Belly Butter fits
Our rich cream contains shea butter, coconut oil and jojoba oil. Here are three ways it can fit into your day.
For your belly
Massage gently into dry skin on your belly or body. Keep it beside the products you already use so it’s easy to reach for.
After a feed
For nipple care, the product directions recommend applying a small amount after breastfeeding or pumping. Always follow the directions on your jar.
For dry spots
Use it on dry hands, elbows or heels too. A product can still have a place in your routine when your needs change.
What happens next?
Choose by the job you need done.
Your next product doesn’t have to be the next item in a set. Think about the gap in your routine first.
| What you need | A place to start | Its job |
|---|---|---|
| Moisture for your dry skin | Nipple Cream & Belly Butter | Rich moisture for belly, body and nipple care |
| A wash for baby’s bath | Vitamin C + White Tea Baby Wash | Cleansing hair and body |
| Moisture for baby’s skin | Vitamin C+E Baby Lotion | Lightweight skin hydration |
Already have something that works? You don’t need to replace it just to complete a routine. Add something when you have a use for it.
When you’re choosing for baby
Wash or lotion? Here’s the difference.
These two products have separate roles. Knowing which job each one does makes choosing simpler.
Cleanse & rinse
Vitamin C + White Tea Baby Wash
A two-in-one wash for hair and body. Use a small amount as directed, massage gently and rinse thoroughly with warm water.
Read about Baby Wash →
Moisturise & leave on
Vitamin C+E Baby Lotion
A lightweight moisturiser. Apply a small amount to clean, dry skin after a bath or when hydration is needed, then gently massage until absorbed.
Read about Baby Lotion →
Before adding anything else
- Can I name what I need it for?
- Do I already own something for that job?
- Have I checked the ingredients and directions?
If there isn’t a gap to fill, you can leave your routine as it is.
A few questions you might have
Can I start with just one product?
Yes. Choose for the need you have now, then work out whether anything else would be useful. There’s no requirement to buy a whole range.
Is Nipple & Belly Butter only for pregnancy?
No. Its directions include nipple care after breastfeeding or pumping, as well as moisturising dry areas such as hands, elbows and heels.
Does baby wash replace baby lotion?
No. A wash is rinsed away after cleansing. Lotion stays on the skin to moisturise it. Choose according to what you need each product to do.
You can start small.
One useful product is a good beginning. If you’re unsure where to start, tell us who you’re choosing for and what you’re looking for. We’ll help you work through the options.
Ask us a question